Campaign from JWT Folk will continue through to the Rugby World Cup in Japan later in the year
Vodafone Ireland has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The campaign’s latest iteration launches ahead of Ireland’s defence of their Guinness Six Nations crown and will evolve through to the Rugby World Cup in Japan.
Created by JWT Folk, ‘Everyone In’ launches with a celebratory online film and TV ads, all acting as an open invitation to all Irish people to join in and stand with the Irish rugby team. The campaign takes a journey across Ireland and beyond, taking in its people and culture while showing the unique relationship between the sport and the country.
In it we see people and players from the four corners of Ireland and across the globe, with cameo roles being delivered from diverse sources such as head coach of Ireland Joe Schmidt and cultural icon Bosco (from the RTÉ kids TV show).
Commenting on the campaign, Vodafone’s senior sponsorship and engagement manager Gerry Nixon said: “Vodafone’s purpose is to connect everybody to live a better today, and build a better tomorrow, this leg of our rugby sponsorship has this purpose at its core. ‘Everyone In’ is an invitation, to everyone around the country and indeed every Irish rugby fan around the world to come together and connect with Irish rugby – now, during the Guinness Six Nations Championship, and all through this very special Rugby World Cup year.”
JWT Folk’s creative partner Karl Waters added: “Irish culture has often been defined and remembered through significant sporting events. They have the ability bind us together. Both Vodafone and Irish rugby also have this ability. We wanted to bring this to life in a way that resonates with all Irish people, no matter where they are, and to encourage more people to join in what promises to be a big 2019 for Irish rugby.”
The campaign also extends heavily beyond film and TV, with multiple touchpoints including social, PR, digital, outdoor and activation. Vodafone’s agency partners include JWT Folk, Teneo, Wavemaker, OMD and CMS.