9 months ago
Advent has begun, and the magic of Christmas is everywhere. So naturally, there was no better timing for brand new Vodafone CZ campaign by McCann Prague, built on the communication platform introduced this summer. It shows the power of the human network, and how now, more than ever, we should all stick together.
The story of a little boy highlights the power people have when they unite for a good cause, and how modern technologies can help them achieve this. For a long time, Vodafone’s communication has been based on influencing society in a positive way and connecting people. The strongest network is the one we – the people – create, and technology serves us as a tool. Vodafone believes in the power of technology which must be used in the right way and for a good cause.
This is also the underpinning idea for the current Christmas campaign starring the famous Czech actor Ondřej Vetchý. Ondřej Vetchý appears as himself. An activist, motivator, and as he puts it, a decent man wishing to inspire people to be closer to each other. The campaign helps to show that 'being closer to each other' is not just an empty statement and that amazing things can happen when we come together - regardless of whether it’s Christmas or not. The main character in the TV spot – the little magician - faces obstacles along his way, but thanks to the people who help him, a small miracle happens and everything works out perfectly.
The team who created the campaign made sure that it was genuinely relatable to people and could help inspire real dreams to come true. The protagonist, our magician, is the nephew of the director and actor Vojta Kotek. He had no prior acting experience and with a convincing performance, he left no doubt that he may well follow in his uncle’s footsteps. Incidentally, a positive connection was also formed between the young actors, who became good friends during the shooting.
Client: Vodafone Czech Republic
Creative Agency: McCann Prague
Group Creative Director: Filip Kukla
Art Director: Lucie Gazdošová
Copywriter: Tereza Hendry
Strategist: Aleš Vyhlídal
Account Director: Lucie Srbková
Account Director: Michal Míka
Account Manager: Anna Klemová
Social Media Manager: David Bárta
Production Company: Stink
Director: Vojtěch Kotek
Producer: Roxana Pfeffermannová (Procoma)
Genres: People, Storytelling, Dialogue
Categories: Consumer Electronics, Mobile DevicesMcCann Prague, 9 months ago