Vodafone Appoints AMV BBDO as VOXI’s New Creative Agency

Vodafone youth brand VOXI, has appointed AMV BBDO as its new strategic and creative lead agency.

The role will see AMV BBDO tasked with enhancing the brand’s positioning by increasing brand saliency and consideration whilst also developing exciting campaigns throughout the year. AMV BBDO will also manage VOXI’s social media channels in partnership with Lad Bible.

VOXI by Vodafone, the mobile network for young people, offers a number of SIM-only plans available through a flexible monthly subscription, enabling customers to use selected social media and video apps as much as they like, without eating into their general data allowance. All plans come with unlimited calls and texts as standard.

AMV BBDO has vast experience in working with leading brands and enhancing consumer consideration. The agency works with UK and global brands including Bodyform, Guinness and Sheba, and most recently launched new campaigns for Gymbox, Sure (Rexona) and WhatsApp.

Maria Koutsoudakis, brand and marketing director, Vodafone UK and VOXI said, “I am pleased to announce AMV BBDO as the new lead creative agency to help take VOXI to the next level. We launched VOXI in 2017 to provide value driven, innovative products to the youth segment and have seen significant growth in that period. 

“We selected AMV BBDO due to their vast experience in helping leading brands drive consumer consideration and reach their audiences in new and innovative ways.”

AMV BBDO CEO Sam Hawkey said, “We’re delighted to be working with VOXI. We can all learn from their approach to disruption in a category that needed it, and their ambition to continue to build fame is the kind of brief we all want to be working on”.