VMLY&R’s UK Inclusion Experience Practice Lands Intercontinental Hotels & Resorts Assignment

VMLY&R UK’s Inclusion Experience (IX) Practice has been appointed by InterContinental Hotels & Resorts. InterContinental Hotels & Resorts is the world’s first international luxury hotel brand with 207 hotels open and 90 hotels in the pipeline.

Debbie Ellison, global chief digital officer, VMLY&R Commerce who leads the UK IX practice, commented “The team and I are beyond thrilled at the opportunity to support InterContinental Hotels & Resorts globally to create even more inclusive, memorable moments for guests and colleagues in a way that is transformative for the business, the communities and the people it serves.”

Businesses which actively confront inequity with practical measures can expect to see an improvement in their employees’ job satisfaction, loyalty and creativity. Workplace belonging leads to a 56% increase in job performance and a 50% reduction in turnover risk. Recent research from the Wall Street Journal, found that S&P 500 companies that invest in diversity initiatives have generated a higher operating profit margin (12%) than those that did not (8%).

Last May saw VMLY&R expand its connected brand offering with the UK launch of the Inclusion Experience practice - helping businesses to transform culturally to become and remain employers and brands of choice.

VMLY&R UK has been named at Top 25 Employer 2022 by Investing in Ethnicity. In 2022, VMLY&R Commerce was named Diversity & Inclusion Company of the Year by The Drum. Debbie Ellison has been listed as a Yahoo/ Empower Ethnic Minority Executive Role Model for the third year running.