VMLY&R Sydney has bolstered its leadership capabilities as it brings to life the merger of VML and Y&R announced last year.
part of the move, Katie Dally and Miles Scott have both been elevated
to joint managing partners of the Sydney office, to lead its day to day
operations and further drive integration, with a key focus on staff
engagement and exceptional client service. Both Dally and Scott will be
reporting to joint CEOs Aden Hepburn and Pete Bosilkovski, who are also
based in the Sydney office.
Says Hepburn and Bosilkovski: "Katie
and Miles have proven themselves to be exceptional leaders with
complementary skillsets. Their focus will be to nurture and grow our
amazing people and to be outstanding partners to our clients, bringing
them world class capability. We couldn't be more thrilled for Katie and
Miles. They will play a key role as we bring our exciting new offering
Says Dally: "Miles and I are looking forward to helping shape the
VMLY&R business in Sydney. Our focus will be helping to bring
texture to our connected brands offering, whilst continuing to build
world-class capabilities across all facets of our business - creative,
strategy, client service, technology, CX, data and product and service
design. People and culture will also continue to be the cornerstone of
everything we do."
As part of the enhanced leadership, Dave Di
Veroli has also been promoted to head of strategy and innovation. With
the agency since 2013, Di Veroli was most recently strategy director for
VML and brings an extensive amount of digital and integrated strategy
experience to key clients and the wider offering.
appointments follow a host of recent new business wins including the
highly prestigious Australian Defence Force Recruiting (DFR) creative
and digital account, which VMLY&R won following a detailed evaluation process
Other current VMLY&R Sydney clients include McDonald's, Netflix,
Google, Pfizer, Colgate, Lion, NSW Government, Petbarn and Bridgestone