VMLY&R COMMERCE Wins at Epica Awards

VMLY&R COMMERCE had a winning streak at the 2021 Epica Awards show with one Gold, one Silver and two Bronze victories.

Our campaign winners included Elena’s ‘Adios Amor Adios’ Heartbreak Ice Cream, a creative collaboration between VMLY&R COMMERCE Mexico and North America, in the Confectionary & Snacks and Humour in Advertising categories, and Earth Flatteners North America campaign for Automotive and Humour in Advertising categories.

“What a recognition for our teams in North America and Mexico,” commented Manuel Bordé, global CCO of VMLY&R COMMERCE. “This recognition further validates our journey to elevate creative commerce across all touchpoints of our work. All Epica Awards entries were judged on the strength of the creative idea and the quality of its execution, and we came out of the jury room victorious. We are building Creative Commerce momentum across the world, and the effectiveness of the work is getting noticed everywhere.”

Further recognition came for the VMLY&R network as VMLY&R Turkey took home the Responsibility Grand Prix and Gender Equality Gold for The Rainbow Hack. 

The Epica Awards are known as the creative prize judged by journalists and the press. Epica aims to reward outstanding creativity whether it comes from agencies, media consultancies, PR, marketing or tech firms, production houses, design studios or individual artists, to develop their reputations beyond their national borders.

See the full list of winners here.

VMLY&R COMMERCE WINNERS 

• Elena’s Heartbreak Ice Cream by VMLY&R COMMERCE Mexico & North America: GOLD in Confectionary & Snacks
• Earth Flatteners by VMLY&R COMMERCE North America: SILVER in Automotive
• Elena’s Heartbreak Ice Cream by VMLY&R COMMERCE Mexico & North America: BRONZE in Humour in Advertising
• Earth Flatteners VMLY&R COMMERCE North America: BRONZE in Humour in Advertising