Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

VMLY&R COMMERCE Welcomes New SVP, Creative Director of Content & Experience Sergio Leon

Hires, Wins & Business 171 Add to collection

Sergio joins the agency from BBDO Colombia, where he served as chief experience officer

VMLY&R COMMERCE Welcomes New SVP, Creative Director of Content & Experience Sergio Leon

VMLY&R COMMERCE announces the addition of Sergio Leon to the North America creative leadership team as SVP, creative director of content & experience. In this new role, Sergio will be responsible for evolving the agency’s creative commerce product for existing clients, with a specific focus on experiential and content strategy.

Sergio joins the agency from BBDO Colombia, where he served as chief experience officer. Under his leadership, BBDO was named Colombia’s most creative agency for the first time in 2020. Prior to this, he held roles at JWT/Glue and Mullen Lowe London delivering for clients such as Nike, Coca-Cola, Netflix and Mastercard. His work has been recognized with countless awards including a D&AD Black Pencil of the decade and Cannes Lions Titanium, two of the most coveted awards in the industry. 

“I’m excited to be working with such a talented team,” Sergio said. “The agency has been driving forward the evolutions within the experiential and shopper space. This is reflected in the brave ideas that enhance the power of commerce channels like never before.” 

Manuel Borde, global chief creative officer of VMLY&R COMMERCE added: “The competition to gain consumer attention is tenacious. Sergio's role will help us further unlock culture cool content and immersive brand experiences focused on driving awareness and transaction at the same time.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
VMLY&R COMMERCE US, Wed, 25 Aug 2021 08:39:00 GMT