VMLY&R COMMERCE Welcomes New EVP Performance Media, TJ Reilly

VMLY&R COMMERCE announces the addition of TJ Reilly to the North America leadership team as EVP of performance media as it addresses the rapid ecommerce acceleration. Effective immediately, TJ will be responsible for overseeing a customer-centric media approach to commerce channels, optimising acquisition and performance growth for clients end to end. 

TJ brings with him vast digital marketing and analytics experience holding leadership positions at Signet Jewelers, eBay, Clearsaleing, and Rosetta which put him at the nexus of customer experience, measurement, and importantly, emerging media and technology. At VMLY&R COMMERCE, he will be accountable for driving measurable results through holistic-marketing strategy and customer-focused innovation.  TJ’s deep understanding of the omnichannel landscape will allow him to harness the power of commerce, while connecting people through meaningful, data driven experiences. 

“Shopping behaviour is changing more radically than ever before.” said TJ. “Brands are engaging with shoppers across the funnel and in endless spaces, thus creating complexity around the role of each channel. I am thrilled to join a company so well positioned to help clients connect to their customers, drive unified experiences and exploit the advancements in technology to move beyond channel-centric thinking.”

Steve Chiles, chief operating officer of VMLY&R COMMERCE added: “The impact of the pandemic on digital channel growth is requiring a new type of demand generation and skill set. TJ’s previous experience as both agency and client provide a unique perspective as we rapidly evolve our Performance Media team and its capabilities into even more strategic solutions for our clients.”

This is a strategic hire for the new company launched in Jan 2021 from the merger of VMLY&R and Geometry. VMLY&R COMMERCE has helped clients navigate the dramatic shifts in customer behaviour over the last 18 months, driving year-over-year performance gains across its client engagements. Investment in this role places a high priority on performance marketing across industries and the growth of a new generation of media leaders able to connect the online and offline retail landscape.