VMLY&R COMMERCE UK Lands Bronze at POPAI AWARDS 2021
VMLY&R COMMERCE UK, WPP’s creative commerce network, has landed Bronze at the 2021 POPAI Awards for Evergreen Garden’s Homebase installation in partnership with Altavia HRG.
The POPAIs showcase brands dedicated to achieving excellence in store and are considered the ultimate symbol of creativity, innovation and best practice.
Tom Moore, UK head of retail, VMLY&R COMMERCE UK, comments: “We are delighted to win this award. It’s recognition of the ongoing work we’ve been doing together with Evergreen over the last three years to reimagine the category and bring a new generation into gardening.” He added, “Critical to success is transforming the shopper experience, making it simpler and easier to find and buy in store. This is a powerful example of brands and retailers coming together to implement a category vision at shelf. I’m delighted for Evergreen.”
The awards were judged by a panel of leading retail and brand professionals including Boots’ in-store marketing operations lead, Andy Bodley; Heineken marketing activation controller, Charles Hartley and Amazon, EU head of retail display, Paul Philipps.
