VMLY&R COMMERCE announces consulting partnership with adidas to optimise its marketing and commerce initiatives through effective strategies and operations to co-create a sustainable transaction ecosystem under the direct-to-consumer (D2C) model. 

The assignment will create a space in which adidas and VMLY&R COMMERCE will work together with the intention of generating long-term strategies and building solutions that accelerate adidas’ sales and overall growth. The focus of these assignments will be held in three strategic lines: business model, operation, and consumer. 

The partnership is part of the solutions portfolio offered by VMLY&R COMMERCE as a consulting agency with an aim to provide the necessary tools for brands to deliver creative commerce -- using creativity in each of the key moments of business to strengthen their value proposition. In this case, VMLY&R COMMERCE seeks to focus on points of sale, the relationship with the consumer, the systematisation of data and digital leverage – all done under the Creative Commerce model, creativity that converts. 

Xavier Serrano comments, “As VMLY&R COMMERCE we announced our Consulting Agency/Services at the end of 2021. Its commitment is to optimising and finding new sources of growth for brands cross commercial ecosystems. We are very excited to start to work with adidas with our new agency to be their partner for growth.”