VMLY&R Asia Writes a Thai Love Letter to the Premier League in True Group Campaign

True Group believes that sportsmanship is inside everyone. Sports is not only a form of exercise; it’s not just a match on a football field or tournament in a boxing ring, nor a competition on a racing track, but it's something that can help in developing creative perspectives in our daily lives and how we interact in society.

The company aims to present the value of sportsmanship from various viewpoints through its new advertisement campaign, “EPL Passion Makes Connection by TrueSports” that expresses the meaning of sports and watching the True English Premier League from different perspectives.The campaign is using #TrueSports, #TrueEPL and #PassionMakesConnection to get people talking together.  

The English Premier League is a sporting juggernaut, with the highest number of audiences in the world and the most popular among Thai fans, where True Group has the exclusive broadcast rights for three years. The company regard sports not only as an ‘entertainment form’ but also ‘social betterment’ cultivation.

Sports can bring people together under various circumstances and emotions including recreation, shared dreams, unity, sorrow, and friendship, all of which could happen to everyone from children, adults to both men and women alike. Moreover, sports can help with the development of learning processes and refine the mind to strengthen relationships with one another in families and society.