VMLY&R Appoints New CEO and Executive Leadership Team in Hungary

VMLY&R, the global brand and customer experience agency, has announced its Hungary executive leadership team, with Réka Sályi appointed chief executive officer. Sályi and the newly assembled team will be responsible for growing the agency's capabilities, client partner relationships and bringing together the 100+ people in the VMLY&R network in Hungary.

Sályi brings over 20 years of experience, including 15 years at WPP. In 2013, she became managing director for Ogilvy Hungary and in 2015 also took on the leadership of VMLY&R COMMERCE Hungary (then Geometry). 

With 100+ people and top local and global clients such as Vodafone, K&H Bank, TEVA, Samsung, Diageo and MediaMarkt, Hungary is a significant market for VMLY&R in Eastern Europe. In 2021, VMLY&R Hungary launched popular campaigns such Vodafone’s Christmas Campaign Break the Silence and the new creative platform for K&H Bank by VMLY&R COMMERCE.

HUNGARY EXECUTIVE LEADERSHIP TEAM

- Réka Sályi, Chief Executive Officer 

- Dániel Csirke, Chief Creative Officer 

- László Heiszki, Chief Digital, Social, Technology & Content Officer

- Dóra Leposa, Chief People Officer

- Zoltán Varga, Chief Financial Officer 

"Our Hungarian team is dynamically growing, supported by a strong digital mindset and capabilities. Réka has an amazing track record of driving client growth and fostering an inclusive culture. I could not be more excited to have her lead our team in Hungary," said Andrew Dimitriou, EMEA CEO, VMLY&R.

"I would like to thank László for his work, which contributed to our agency's recognition and great reputation in Hungary," he added.

"I am so proud to be leading our team, and I have so many ideas on how we will further strengthen VMLY&R in Hungary. We want to create innovative data-driven work and offer precision marketing solutions that grow our clients' business," said Réka Sályi, Hungary CEO, VMLY&R.

Sályi's appointment marks the end of a co-leadership structure as László Palincsár, Managing Director VMLY&R Budapest, leaves the agency to pursue new endeavours.