VMLY&R has appointed Din Sumedi as chief creative officer, Indonesia, to lead the creative direction for the agency.
A celebrated digital leader, Din will be responsible for driving creative excellence for VMLY&R in the country, with a mandate to build and lead the agency’s creative team in line with VMLY&R’s mission to harness creativity, technology and culture in order to drive real value for clients. Based in Jakarta, he will report to Mudit Trivedi, managing director, VMLY&R Indonesia.
Din, who is originally from Singapore, has more than 16 years of hands-on advertising industry experience, most recently as chief creative officer for Ogilvy & Mather Indonesia, a role he held for six years. In this role, he was responsible for the agency’s creative output in brand, social, digital and public relations, also driving the expansion of the agency through digital acceleration and by developing and integrating the agency’s specialist units into one cohesive department. Before this time, he was chief creative officer, Lowe & Partners, Jakarta.
Commenting on his appointment, Mudit Trivedi, managing director of VMLY&R Indonesia said: “We are delighted to welcome Din to the VMLY&R team. This is an exciting time for the agency in Asia as we continue to ramp up our capabilities across the region – which all starts with hiring the best people. Din is a digital veteran in Indonesia, who has a strong understanding of the market and the culture here, and we look forward to the energy and ideas he will bring to the table.”
VMLY&R creates connected consumer experiences and brands, focusing on six key practices: brand stewardship, advisory, commerce, content and media innovation, data and insights, and experience and technology.
Commenting on his appointment, Din said: “VMLY&R continues to push the boundaries of innovation and think outside of the box when it comes to client solutions. This mindset is a breath of fresh air, providing room for innovative creative thinking that creates real impact for clients. I am delighted to join the VMLY&R team and look forward to playing my part in the agency’s continued success story in Indonesia.”