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VML's 'Furniture that Hides from Hurting' for UNICEF Aims to Save Kids from Domestic Abuse

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The challenging spot was made to bring attention to a new UNICEF report that contained shocking statistics of worldwide child abuse

VML's 'Furniture that Hides from Hurting' for UNICEF Aims to Save Kids from Domestic Abuse
UNICEF has launched a new global campaign that includes videos of unsuspecting parents being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’  The mock creations include places for children to hide from abuse, whether it be sexual, physical or psychological. The intent is to bring attention to a new UNICEF report that includes shocking statistics of worldwide child abuse and the fact that most child abuse happens where kids feel the safest – in their own homes.
“A lot of times children feel unsafe in their own home. It’s so prevalent now-a-days that children really need a place to escape and hide,” explains the actor portraying a salesperson in one of the videos. 

The videos will live on UNICEF’s social channels and at, where people can learn more about child abuse and how they can work for change.
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Sound Engineer: Ryan Peoples

Sound Production: Company3


Edit Company: Artifact/Hero

Editor: Philip Owens (Artifact) Ian Marceca (Raider Films)

Online Editor: Alex Zustra, Britt Dunn (HERO - Post)

Post Production / VFX

Colourist: Billy Gabor

Executive Producer: Britt Dunn

Post Production Company: HERO Post/Beast

Producer: Molly Baroco/Katie Janse HERO Post

Production Coordinator: Pete Meyers, Shawn Ketchum (19 Below) - Post Producer

Digital Production Company

App/Digital Production: Artifact

Director: David Grabias

Executive Producer: Susan Rued Anderson , Anne Edgar

Production Company

Editorial & Online: Alex Zustra & Britt Dunn (HERO) - Post

Production Company: Artifact/HERO/Method Atlanta-

Line Producer: Joey Adwarny


Advertiser: UNICEF

Creative Agency

Art Director: Gina Cassaro (associate)

Business Manager: Betty Greiner

Chief Creative Officer: John Godsey

Chief Marketing Officer: Juan Fernando Santos

Client Servicing: Heather Chappell

Creative Agency: VML

Digital Creative: Nicholas Ledner (Marketing & Innovation)

Executive Creative Director: Maurizio Villarreal

Executive Director: Chris Furse, Chris Edmondson

Global Chief Creative Officer: Debbi Vandeven

Group Creative Director: Roy Torres

Head of Content Production: Tanya Turkovich

Management Supervisor: Jaime Manela

Managing Director: Tomas Gonsorcik

Planning Director: David Moreno

Senior Copywriter: Michael Micetich/Kevin Lo

Senior Producer: Shaun Campbell/Priyanka Pruthi

UX: Lauren Meredith

Design director: Carlos Ordonez

Genres: People

Categories: Health care, Beauty & Health

VMLY&R, Fri, 03 Nov 2017 13:29:21 GMT