UNICEF has launched a new global campaign that includes videos of unsuspecting parents being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’  The mock creations include places for children to hide from abuse, whether it be sexual, physical or psychological. The intent is to bring attention to a new UNICEF report that includes shocking statistics of worldwide child abuse and the fact that most child abuse happens where kids feel the safest – in their own homes.

 

“A lot of times children feel unsafe in their own home. It’s so prevalent now-a-days that children really need a place to escape and hide,” explains the actor portraying a salesperson in one of the videos. 

 

The videos will live on UNICEF’s social channels and at unicef.org/endviolence, where people can learn more about child abuse and how they can work for change.