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VML Poland's Musical Organs Tell You to Get Your Health In Check

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Catchy tune from the Polish Ministry of Health goes viral

VML Poland's Musical Organs Tell You to Get Your Health In Check
Nothing sounds better than your own organs staying in tune with your healthy judgement! The Polish Ministry of Health wanted poles to take better care of themselves. VML Poland delivered this message in a form of a catchy song. Five internal organs take turns complaining about their owners’ bad health-habits, bringing their attention to the subject of healthy living. 

The video entitled “Organizm w Dobrym Nastroju' (“The Body in a Good Mood”) is one of the key elements of the social campaign organised by the Ministry of Health: 'Jak działa Zdrowy człowiek' (“How a Healthy Human Lives”).

The campaign is connected with the Sejm and the Senate passing the act on public health and adopting the National Health Programme.


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Creative Agency

Account Management: Marta Gas-Dmowska

Art Director: Piotr Szkaluba, Tomasz Misiukiewicz

Creative Agency: VML Poland and Task Force Consulting

Creatives: Jacek Stefanowicz

Managing Director: Tatiana Mindewicz-Puacz

Associate Creative Director: Marcin Strzalkowski, Karolina Kaluzna

Genres: Music performance

Categories: Health, Corporate, Social and PSAs

VMLY&R, Mon, 07 Dec 2015 16:37:41 GMT