VML London Appointed as Global Digital Agency for Baileys

This week, VML London was appointed by Diageo to manage, lead and consolidate the global digital campaigns for Baileys as the brand's global digital agency of record. The agency will be working on initiatives driven at a global level for implementation locally across multiple markets including EMEA, North America, LATAM and APAC. 

Jon Sharpe, CEO Europe of VML, said: “We’re delighted to have been appointed by Baileys and continue the strong momentum in VML London. We’re looking forward to working with the brilliant team at Diageo and their agency partners on the great work they’ve been doing on what is the most loved spirit in the world.”

All global work will be led by VML London’s office. The appointment follows VML London being appointed Global Agency Of Record for Nestlé Skin Health in April 2018 and the appointment of Jon Sharpe of CEO Europe in January 2018.