Thu, 27 Aug 2015 02:58:59 GMT
As part of the global football revolution campaign for new line of football boots Ace & X, adidas brought a 2-on-2 football activation to Jakarta, Indonesia to find the most talented Indonesian football player that embodies the chaos and control ethos.
Working with adidas Indonesia, VML Indonesia brought the experience to viewers at home by live streaming the event through Periscope, bringing fans closer to the action, the players and of course the celebrity judges, including former national team player Raphael Maitimo and Ramdhani Lestaluhu, as well as local celebrities Darius Sinathrya and Pandji Pragiwaksono.
Periscope provided a new way to connect with the brand and experience the event live from the comfort of one’s own mobile device.
The campaign engaged with hundreds of live viewers and made adidas Indonesia the first adidas market in South East Asia and the first sports brand in Indonesia to utilise the Twitter-owned app Periscope, which is gaining more and more popularity among youth and young adults in Indonesia.
Welliam Lauw, brand communications and sports marketing manager for adidas Indonesia commented, “adidas is always looking for new innovative ways and technology to connect and be closer with our fans and audience. We find that Periscope as a social platform offers a new, different way to engage with our fans, and a big event like this was a great opportunity to bring the whole experience to our audience at home.”
VML Indonesia head of digital, Piotr Jakubowski, added, “VML Indonesia is always looking to explore new ways to improve brand communications and marketing through digital and connect with our fans. It is our passion and to achieve this with a brand like adidas is very exciting.”
VML and Y&R Indonesia was just named Digital Agency of the Year 2015 based on a survey of client marketers conducted by Mix Marcomm Magazine.