After two rounds of intensive pitching, VML IM2.0 Shanghai recently won the Johnnie Walker account, responsible for all its interactive marketing efforts.
Diageo’s Scotch whisky brand Johnnie Walker selected VML IM2.0 to be its new partner with the intention to integrate and optimise all media platforms (including paid/owned/earned) to adapt to the fast-changing mobile marketing arena.
Commenting on the win, VML IM2.0’s Chief Executive Officer Chris Tung said, “It’s exciting to be partnering with yet another iconic brand, Johnnie Walker whisky, and taking its interactive marketing efforts to the next level. By developing its mobile marketing capabilities, Johnnie Walker hopes to synergise its online and offline resources, and break the barrier between traditional CRM and Social CRM. We look forward to helping them do just that.”
Categories: Spirits, Alcoholic Beverageslbbonline.com, Thu, 17 Apr 2014 11:47:24 GMT