Mon, 30 Oct 2017 09:24:28 GMT
Just in time for Halloween, comes a new terrifying, 360˚ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the horrors unfold around them. In a twist, the conclusion of the short film, reveals the Killer’s true identity. He is homelessness personified.
Each scene in the film is engineered to make the viewer feel what it’s like to be homeless.
The script is taken from true stories of people who lived on the streets. The unconventional film is strategically aimed at breaking through the clutter in these artistic and edgy East London neighbourhoods that are currently seeing a staggering rise in rough sleepers. “Anyone who has been homeless will understand this film” said one of the charity’s ex-regular visitors, now volunteer. “I couldn't drink enough and had no way to get out. I was so depressed and down in a hostel. People around me kept on drinking. I ended up sleeping in a cupboard by a tunnel. Weeks turn into months, it’s endless.” The Killer had its powerful two-‐night premier over the Halloween weekend (27/28th October) at Restoration Station in Shoreditch where viewers will get the chance to witness the film. Restoration Station is SCT’s furniture restoration social enterprise that provides training and work experience for people in recovery from addictions.
In addition, the film was showcased at Veero’s first pop-‐up virtual reality (VR) cinema experience, Haunted Cinema in London. “From the beginning, VML and Irresistible Films were focused on pushing the limits of narrative storytelling in the emerging medium of immersive 360 film and using this to expose a new audience to the realities of London’s alarming homeless problem,” said Robb Smigielski, Executive Creative Director, VML London. “We are raising awareness for an incredible charity, and ultimately asking our audience to reconsider their assumptions about the terrifying reality of homelessness.” VML London and Irresistible Films created The Killer to support Spitalfields Crypt Trust, a London charity that for over 50 years has offered a safe place for people to escape life on the streets of East London and recover from their addictions.
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Advertiser: Spitalfields Crypt Trust
Colourist: Keidrych Wasley
Compositor: Peter Welton (editor)
Creative Agency: VML
Executive Creative Director: Robb Smigielski
Senior Art Director: Chris Townsend
Senior Producer: Matt M S Nelson
Senior Copywriter: Sarah Coker
CEO : Matt M S Nelson
Creative Director: Paul Maynard
Director: Tom Stoddart
DOP: Keidrych Wasley
Executive Producer: Matt M S Nelson (CEO)
Hair and Make Up: Deborah Turbull
Hair Stylist: Karen Smith
Producer: Charles Gordon
Production Company: Irresistible Films
Technical Assistant : Toby Stewart & Nigel Swift (Special Effects)
Recording: Peter Polak
Sound Design: Rich Evans
Sound Production: Brit Hansen
Mix: Rich Evans (Owner)
Music Agency: Synchbox
Original Composition: Brit Hansen
Edit Company: ADR
Edit Assistant: Peter Welton