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VML and Irresistible Films New Virtual Reality Horror Film Draws Awareness to the Hell of Homelessness

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The Killer is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline

VML and Irresistible Films New Virtual Reality Horror Film Draws Awareness to the Hell of Homelessness

Just in time for Halloween, comes a new terrifying, 360˚ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the horrors unfold around them. In a twist, the conclusion of the short film, reveals the Killer’s true identity. He is homelessness personified.

Each scene in the film is engineered to make the viewer feel what it’s like to be homeless.


The script is taken from true stories of people who lived on the streets. The unconventional film is strategically aimed at breaking through the clutter in these artistic and edgy East London neighbourhoods that are currently seeing a staggering rise in rough sleepers. “Anyone who has been homeless will understand this film” said one of the charity’s ex-­regular visitors, now volunteer. “I couldn't drink enough and had no way to get out. I was so depressed and down in a hostel. People around me kept on drinking. I ended up sleeping in a cupboard by a tunnel. Weeks turn into months, it’s endless.” The Killer had its powerful two-­‐night premier over the Halloween weekend (27/28th October) at Restoration Station in Shoreditch where viewers will get the chance to witness the film. Restoration Station is SCT’s furniture restoration social enterprise that provides training and work experience for people in recovery from addictions.

In addition, the film was showcased at Veero’s first pop-­‐up virtual reality (VR) cinema experience, Haunted Cinema in London. “From the beginning, VML and Irresistible Films were focused on pushing the limits of narrative storytelling in the emerging medium of immersive 360 film and using this to expose a new audience to the realities of London’s alarming homeless problem,” said Robb Smigielski, Executive Creative Director, VML London. “We are raising awareness for an incredible charity, and ultimately asking our audience to reconsider their assumptions about the terrifying reality of homelessness.” VML London and Irresistible Films created The Killer to support Spitalfields Crypt Trust, a London charity that for over 50 years has offered a safe place for people to escape life on the streets of East London and recover from their addictions.

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Client

Advertiser: Spitalfields Crypt Trust

Post Production / VFX

Colourist: Keidrych Wasley

Compositor: Peter Welton (editor)

Creative Agency

Creative Agency: VML

Executive Creative Director: Robb Smigielski

Senior Art Director: Chris Townsend

Senior Producer: Matt M S Nelson

Senior Copywriter: Sarah Coker

Production Company

CEO : Matt M S Nelson

Creative Director: Paul Maynard

Director: Tom Stoddart

DOP: Keidrych Wasley

Executive Producer: Matt M S Nelson (CEO)

Hair and Make Up: Deborah Turbull

Hair Stylist: Karen Smith

Producer: Charles Gordon

Production Company: Irresistible Films

Technical Assistant : Toby Stewart & Nigel Swift (Special Effects)

Music

Recording: Peter Polak

Sound Design: Rich Evans

Sound Production: Brit Hansen

Mix: Rich Evans (Owner)

Music Agency: Synchbox

Original Composition: Brit Hansen

Offline

Edit Company: ADR

Edit Assistant: Peter Welton

VMLY&R London, Mon, 30 Oct 2017 09:24:28 GMT