Dating and relationship website match.com has awarded its offline media planning and buying business to Vizeum in the UK and three other markets.
The UK decision follows a review process that began in September and saw three other agencies take part in a competitive pitch, including incumbent Initiative. It coincides with the decision to award the business to Vizeum in Ireland and Belguim, along with France where the brand is known as Meetic.
Jeremy Corenbloom, Marketing Director UK & Ireland, match.com said: “Our market and the demands of our audience are constantly evolving so we were on the hunt for an agency that could help modernise the way we communicate with them. We firmly believe that Vizeum is the ideal partner to deliver on this aim and we’re looking forward to seeing the work that the agency produces.”
Jem Lloyd-Williams, Executive Director of Product and Innovation, Vizeum UK said: “Naturally, we’re delighted to have been selected by match.com, which is a clear market leader in a hotly contested sector. The decision speaks for our talented team and their ability to develop a simple strategy with innovative ideas at its heart.”
Digital media will continue to be handled by match.com internally.view more - Hires, Wins & Business
Categories: Dating, Sports and Leisurelbbonline.com, Fri, 16 Jan 2015 12:20:14 GMT