VIVO’s New Film Shows the Strength of Great a Connection

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Featuring Rafael Nadal, the film tells of the connection between himself and a boy over a tennis videogame
VIVO’s New Film Shows the Strength of Great a Connection

VIVO telecom company is launching a new film with the tennis player Rafael Nadal, ambassador of the Telefonica Group. With a very delicate approach, the film tells the story of Leo, a small fan of Nadal who becomes a celebrity at school for being so good at the tennis videogame.

With doses of emotion and adventure, the narrative takes the viewer to a turning point when the connection between the boy and the tennis player is taken to another level, and put to the test.

Created by ad agency Africa and directed by Pedro Becker from Nomads, 'Joystick' is part of the campaign 'Tem Vivo pra Tudo' (There is a Vivo for everything, in English) that reinforces the brand’s purpose to connect people more and more through quality internet.

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Title: Joystick

Agency: Africa

Client: Telefonica’s Vivo

Product: 4.5G + Optical Fiber

CCO: Sergio Gordilho

ECDs: Otavio Schiavon, Humberto Fernandez


Creative Directors: Otavio Schiavon, Humberto Fernandez, Pedro Bullos, Erico Braga

Creative Team: Raphael Borges, Angerson Vieira

Client Services: Ana Carolina Hasegawa, Paula Salvarani, Cindy Fujii

Planning: Vitor Amos, Isabella Ayub, Lucas Gregorio Nunes, Mariana Pessoa da Silva

Media: Rodrigo Famelli, Thiago Franzao, Hully Sa, Tatiana Araujo, Thais Libanio, Rafaela Mourao, Vitoria Vaz

Data Strategy: Ana Carolina Santos, Jose Carlos Ferreira Junior, Rodrigo Silva, Leandro dos Santos

Agency Producers: Rodrigo Ferrari, Patricia Melito, Ian Inglez


Production Company: Nomads

Director: Pedro Becker

D.O.P.: Will Etchebehere

Executive Producers: Pedro Becker, Claudio Costa

Prod. Co. Client Services: Claudio Costa, Victoria Mirra

Editing: Pedro Becker

Post Production

Post-production Coordinator: Juliana Tocalino

Post-producers: Juliana Tocalino, Henrique Smith

Post-production: Nash


Sound Design: LOUD

Music/Author: 'Beasts Of The Earth' - Kipp Wilde

Mixing: LOUD Team

Sound Design Client Services: Edu Bernardo

Client Approval: Marina Daineze, Felipe Santini, Nathalia Chamon, Fabiana Santucci

Africa, 8 months ago