Vivo Launches Brazil's Largest Digital Exhibition of Black Art

In celebration of Brazil’s Black Awareness Month Vivo (Telefônica) launches their largest digital exhibition of Black art in the country, titled the ‘Telas Pretas’ (Black Screens) project. 

Created by Vivo ON, Vivo's digital content hub, VMLY&R and Coração da Selva, the campaign aims to give space to innovative ideas, build engaging content, and connect with today’s pressing cultural and social issues.

Curated by multimedia artist Igi Ayedun, the ‘Black Screens’ initiative brings together Black artists for an exhibition of previously unpublished works. Vivo transformed over 240 stores throughout Brazil into galleries, promoting visibility and celebration of Black representation in Brazilian art. The showcased art was produced exclusively for the exhibition by artists including: Brasilandia.co, Rainha F, Gabriel Massan, Silvana Mendes, João Moxca and Manauara Clandestina.  

In addition to being displayed across more than 600 screens in Vivo stores, the works will also occupy the brand's social networks and advertising spaces throughout the country. Pieces will also be exhibited at the HOA Art gallery, founded by Igi Ayedun and the first to be directed by a 100% Black team. 

“Vivo wants to keep looking for ways to promote a more inclusive society. The company already has solid commitments and actions focused on racial equity, and in communication projects our concern is centred on plurality--bringing Black professionals to work inside and outside Vivo”, says Marina Daineze, Brand and Communication director at Vivo. “Our reflection is based on the systematic erasure that Black artists have suffered throughout history, and on how technology can contribute to a process of transformation and construction of a more plural future,” she adds. 

The campaign is a continuation of other anti-racist projects that the brand has been working on in the areas of art, theater, culture and education.