Global creative powerhouse Sid Lee has announced the appointment of Vito Piazza as global CEO, as Bertrand Cesvet returns to his position of executive chairman. With these changes, the agency is promoting one of its key builders to further strengthen its standing as the most creative customer experience partner.
Over close to 20 years, Vito has become an influential force focused on building and steering Sid Lee's unique creative perspective. As group president, he oversaw business operations across the agency's network and provided strategic guidance to all units for collective success. His strong entrepreneurial drive and business acumen were critical to establishing Sid Lee's roots in all markets and in the founding of the Toronto office.
As the new global CEO, Vito is taking over from Bertrand Cesvet, who has successfully led the 900 professionals in Sid Lee’s creative community for the past four years and spearheaded a critical growth period in the agency’s history through a series of mergers and acquisitions in Canada, the United States and Europe. As executive chairman, he will remain strongly engaged in setting Sid Lee’s strategic vision, driving growth and helping create work that matters.
"Vito is a brilliant human being, an esteemed colleague and a great friend. I am very pleased to be handing over the reins to such an outstanding leader. He is one of the very few visionaries to truly combine two proven qualities that drive businesses: creativity and strategy. His track record is remarkable, and he is someone people want to work with. I am certain he will continue to cultivate and elevate Sid Lee's creative reputation and success as our industry enters a new era”, stated Bertrand.
As the global agency fosters its digital-first creative culture to yield business outcomes, Vito Piazza and the leadership team will emphasise Sid Lee’s creative confidence to bring new perspectives to the conversation through design, storytelling and technology.
“I am honoured to be stepping into this role. I want to thank Bertrand, who has been my co-conspirator since I joined in 2003. I could not have reached this point in my career without his invaluable support”, said Vito.
What's next for Sid Lee? Considering global events, the world needs creativity now more than ever. “Even in turbulent times, there will always be room for new possibilities and ideas, since that is when they are most needed. Sid Lee has built its reputation on using creativity and innovation to deliver real impact in the world,” explained Vito. The agency will pursue its growth strategy in 2021, unleashing its full creative potential to help clients achieve tangible business results and outperform their competitors.