Vitl Picks Brothers & Sisters to Shake Up Vitamin Market

Vitl has appointed Brothers & Sisters to create a new TV creative campaign to disrupt the vitamin and supplements market. This continues an impressive recent run of wins for Brothers & Sisters after winning Center Parcs, Strike, Champion and Vitl in 2021. 

CEO and Founder Jonathan Relph said: “We chose Brothers & Sisters amongst a competitive field of pitches as they demonstrated both a strong understanding of what makes the Vitl brand special, and a depth of expertise that complemented our vision and team really well”

Matt Charlton CEO of Brothers & Sisters said: “Vitl has a unique formula of using DNA and blood analysis to create amazing personalised vitamin products and stunning lifestyle design.  Vitl really shifts the category away from the clunky world of one size fits all medicine and into the space of supporting positive living. We really want the work to capture this.”

The first TV ads have launched and are running on Channel 4 and have been created with production company Affixxius.