Creative in association withGear Seven
Vitality at Home Keeps the UK Moving During Lockdown
Advertising Agency
London, UK
Snap London follows Vitality's ambassadors and how they are dealing with life in lockdown

Vitality has today announced anew campaign to provide valuable support to both their members and beyond duringthis unprecedented time.

Focusingon supporting the nation’s wellbeing whilst operating within the currentGovernment restrictions, ‘Vitality At Home’ reflects the brand’s core purpose ofhelping people live active, healthy lives, even in these challenging andunprecedented circumstances.

This new campaign features Vitality Ambassadors such as OlympianDame Jessica Ennis-Hill, rugby players Jonny Wilkinson and Maro Itoje, cricketersJos Buttler, Joe Root and Heather Knight, Paralympic swimmer Ellie Simmonds andex England Netball coach Tracey Neville, showing us their lives in lockdown. Theyhave all created videos - going live on the Vitality Instagram accounteach day at 4pm - sharing their own favourite recipes, workouts, and personalinsight into how they are coping, mentally and physically with life at home, ina bid to help others do the same.

To bring the content to a wideraudience, the campaign is supported by a TV advert created by SNAP LDN. Inthis, the Vitality Ambassadors invite the nation to “Stay home at ours”,opening up the digital door to their homes to inspire people to stay active andhealthy during lockdown. The advert will be across national TV stationsincluding ITV, C4 and Sky and can be seen on YouTube from 24 April.

Neville Koopowitz, CEOof Vitality, commented: “At the moment we are allexperiencing challenges and restrictions that are affecting our lives inmultiple ways. This new campaign recognises how much more time we are allspending at home, and how for some people this may make it harder to prioritisebeing physically activity or to find time to look after their mental health.

“By bringing together our Ambassadors in this way and asking them to virtually open up their homes,we hope to inspire people to prioritise looking after themselves mentally and physically, whether they are Vitality members or the wider general public.”

Oliver Lewis-Barclay, managing partner at SNAP LDN commented: “We’re Lucky to have some great content from some incredible athletes who are also friendly and approachable. So we’re just letting people know it’s available to them if it’s helpful. The message in the TV is a simple one of hospitality anda helping hand in these inhospitable times. Tonally, we’ve tried to stay humble but motivating, as befits the Vitality brand.”

The Vitality At Home series willbe available on Vitality’s Instagram account, every day at 4pm.

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