Visit Seattle Names Publicis Seattle Agency of Record

Visit Seattle, Seattle’s Tourism destination marketing organization, announced today that Publicis Seattle has been named its advertising agency of record, following a competitive review.

Effective immediately, the award-winning Publicis Seattle will implement and manage Visit Seattle’s comprehensive marketing strategy, as well as creative development and media planning and buying (for local, national and international markets).

In 2015, Publicis Seattle will build on the recent Seattle renaissance, as plans for a revitalized waterfront, new hotels and a new sister convention facility in the city are on the way. The Seattle area will also host the 2015 U.S. Open Championship, one of golf’s four major championships, attracting the world’s best players and fans from around the globe.

Tom Norwalk, President and CEO of Visit Seattle stated, “We are excited to be working with Publicis in this incredibly exciting time for Seattle and our region.  We are confident they have the expertise to help us continue to build the Seattle brand around the world.”

Recently, Seattle was recognized as the fastest-growing American large city, based on U.S. Census Bureau population estimates, and one of the most creative cities in the country. With this title, Publicis Seattle can capitalize on the city’s growth to market it as the destination it is and is becoming.

Jason Sullivan, Publicis Seattle’s Managing Director, stated, “As an agency focused on building itself into the best destination shop, we’re honored to help build the brand of Seattle into one of the world’s best destinations. We get to see Seattle’s greatness firsthand every day and feel it’s only fair that the rest of the world get to experience it, too. Seattle has a culture unlike any other, where creativity, nature, innovation and adventure influence almost everything. From music to art to access to the outdoors to one of the world’s most impressive food and wine scenes, Seattle is a perfect destination for a diverse mix of adventurers and business travelers alike. And partnering with Visit Seattle to tell that story is a perfect fit.”

With the addition of Visit Seattle to its client roster, Publicis Seattle continues to prove its deep experience in the travel industry. Specifically, the agency created campaigns for Seabourn, a top luxury cruise line head-quartered in Seattle, and a Super Bowl campaign hit with National Lampoon family, the Griswolds, for HomeAway, a leading online vacation rental go-to. 

Publicis Seattle was in competition with two of Seattle’s top agencies.