Host has been selected to develop campaigns that drive visitation to the US state following a competitive pitch.
Says David Mering, founder and CEO, MeringCarson, global agency of record for Visit California, who led the pitch process: "We had a great feel for Host from the outset. With tourism and leisure clients including Carnival Cruise Lines, Hotels.com and Air New Zealand, and an impressive body of stand out work for all of them, they were the natural choice."
Says Laura Aldington, managing director, Host: "Who doesn't want to
holiday in California? We're looking forward to reminding Australians
about everything the state has to offer."
More than 1m Australians holiday in the USA every year, with California being the most popular state for them to visit. Despite its comparatively small population, Australia is the country's 10th largest tourism market.