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Visit a World With No Heroes in DDB Paris & Tom Clancy's Digital Experience

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Agency teams with Parisian digital studio Make Me Pulse to allow users to experience Tom Clancy’s Ghost Recon Wildlands

Visit a World With No Heroes in DDB Paris & Tom Clancy's Digital Experience

A few weeks from the launch of Tom Clancy’s Ghost Recon Wildlands, DDB Paris decided to make the military fantasy come true. Welcome to 'A World With No Heroes'.

Dive into the biggest action-adventure open-world ever realised by Ubisoft, before anyone else. From sumptuous landscapes to persecutions and guerrillas, discover a systemic and autonomous world, day or night. 

50 surveillance cameras, dispatched all throughout the Tom Clancy’s Ghost Recon Wildlands map, will stream videos from the game, revealing in advance and in real-time 3D the stunning beauty of Bolivia. You can check out the experience here.

This unique digital experience allows users to discover the Bolivia pictured in the game, a country ruled by the Santa Blanca Cartel. 'A World With No Heroes' offers a unique and immersive experience, putting the user at the heart of a stolen cocaine storyline. The experience emphasises on data visualisation, offering a second map revealing data on cocaine traffic, money earned by the cartel, and the cost of human life.

Through several cameras, the user is able to gather intel on the three main factions in the game: the Santa Blanca Cartel, the rebels from Katari 26, and the Unidad, a corrupt military force.

To produce the website, DDB turned to Make Me Pulse, a Parisian digital production studio. 

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Genres: Scenic, Storytelling

Categories: Gaming, Sports and Leisure

DDB Paris, Mon, 20 Feb 2017 16:26:41 GMT