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Visit a Planet of Evil Unicorns with Radio Flyer's Travel Agency for Kids

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Channel your inner seven-year-old with FCB Chicago's campaign for the iconic American toy company

Visit a Planet of Evil Unicorns with Radio Flyer's Travel Agency for Kids

For its latest campaign for American toy company Radio Flyer, FCB Chicago channelled its inner seven-year-old to dream up Radio Flyer Adventure Travel, the first travel agency for kids.

Upon entering this one day pop up, children were greeted by travel agents (improv actors) and interviewed about their likes, to dream up a destination they would love to explore, and then pick the perfect Radio Flyer vehicle to transport them there.

They were issued a passport, and were invited to take an instant trip to a dream destination (via green screen). The photo, posters, brochures, and travel essentials were provided as keepsakes, to inspire further adventures at home.

Liz Taylor, Chief Creative Officer, FCB Chicago, commented: "For 100 years, Radio Flyer has inspired kids to use creativity to forge new adventures, explore new spaces and make believe. This unique travel agency brings the fantastical to life and reminds kids that Radio Flyers are ready to go wherever their minds take them.” 



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Client

Advertiser: Radio Flyer

Production Company

Director: Ben Flaherty

Executive Producer: Josh Greenberg, Katie Roach

Producer: Brooke Gaston Herstein

Production Company: Lord + Thomas

Offline

Edit Company: Lord + Thomas

Editor: Seamus Hehir

Senior Producer: Celena Mossell

Creative Agency

Account Executive: Katie Hernandez

Art Buyer: Laura Laube

Chief Creative Officer: Liz Taylor

Copywriter: Sue Salvi, Cayne Collier

Creative Agency: FCB Chicago

Designer: Mo Hy

Director of Integrated Production: Kerry Hill

Executive Creative Director: (SVP) Kevin Grady

Managing Director: (VP) Kiska Howell

Print Producer: (Sr) Kathy Jaworsky

Senior Producer: Chris Wickman

Director of Production Operations: (SVP) Julie Regimand

Associate Creative Director: Nok Sangdee, Alice Crippa

Genres: Comedy, People

Categories: Toys, Sports and Leisure

FCB US, Tue, 21 Mar 2017 11:28:07 GMT