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'Visionaries Wanted' in Legacy Lab Honors' Campaign

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Legacy Lab Honors recognises rare leaders whose brands are making a lasting difference in the world

'Visionaries Wanted' in Legacy Lab Honors' Campaign

The Legacy Lab launched a print campaign to promote its inaugural class of Legacy Lab Honorees. The 'Visionary Wanted' work resembles classified ads and highlights the unique attributes of each Legacy Lab honouree.

For instance, the ad dedicated to Patagonia’s Yvon Chouinard calls for an uncompromising environmental advocate… a skilled blacksmith, inventor, designer & falconer. “When this ad ran in 2017, no one qualified,” a blurb below the box states. “But in 1973, one person did.”

Others for GoldieBlox’s Debbie Sterling, Charity: Water’s Scott Harrison, Fast Company’s Robert Safian, Mendocino Farms’ Ellen Chen and Mario Del Pero, and (Red)’s Deb Dugan are below.

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Creative Agency

Associate Producer: Nikole Knak

Chief Creative Officer: Chris Graves

Chief Strategy Officer: Mark Miller

Creative Agency: The Legacy Lab

Media Planner: Jacky Yang

Strategic Planner: Lauren Mabuni

Associate Creative Director: Davide Vismara, Mary Toves

Sapka Communications, Wed, 26 Jul 2017 22:03:20 GMT