Wed, 26 Jul 2017 22:03:20 GMT
The Legacy Lab launched a print campaign to promote its inaugural class of Legacy Lab Honorees. The 'Visionary Wanted' work resembles classified ads and highlights the unique attributes of each Legacy Lab honouree.
For instance, the ad dedicated to Patagonia’s Yvon Chouinard calls for an uncompromising environmental advocate… a skilled blacksmith, inventor, designer & falconer. “When this ad ran in 2017, no one qualified,” a blurb below the box states. “But in 1973, one person did.”
Others for GoldieBlox’s Debbie Sterling, Charity: Water’s Scott Harrison, Fast Company’s Robert Safian, Mendocino Farms’ Ellen Chen and Mario Del Pero, and (Red)’s Deb Dugan are below.
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Associate Producer: Nikole Knak
Chief Creative Officer: Chris Graves
Chief Strategy Officer: Mark Miller
Creative Agency: The Legacy Lab
Media Planner: Jacky Yang
Strategic Planner: Lauren Mabuni
Associate Creative Director: Davide Vismara, Mary Toves