Vision Express: ‘Vision. Taken Seriously.’

This weekend, Vision Express unveiled a new brand identity with a campaign that re-launches its advertising, retail collateral and online presence. The campaign, which launched on Sunday 23rd February, tackles the issues around eye health, using the new brand proposition ‘Vision. Taken seriously’.

The advertising, developed by Dare, will launch with a 60 second TV and Cinema commercial and will be underpinned by Print, Outdoor, Online and In store, launching a new, through the line brand proposition.

Andy Portsmouth, Marketing Director at Vision Express, says: “Eyesight is not a laughing matter. Our optometrists are qualified healthcare professionals that work to the best practice standards of the industry. We wanted a campaign that woke people up!  With the help of Dare, we believe we have a campaign that gets that message across and yet will captivate and engage people’s interest". 

Sean Thompson, CCO at Dare, says: "It amazes me how many branded opticians perpetuate comedic advertising. Vision is something to be taken seriously, they're your eyes for goodness’ sake."