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Visa's Colourful Campaign Introduces the World's Most International Account

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Blink's James Pepper director the playful spot transforming a nightmarish world of money management in a bright space

Visa's Colourful Campaign Introduces the World's Most International Account

James Papper directs this playful spot for Visa’s new card, Wise, to promote what they've dubbed 'The World's Most International Account'. Using a combination of found footage and 2D animation, James transforms a nightmarish world of money management problems into one that is brighter and more reassuring. 

The real world is the backdrop and dramatises the dreamed image of the UK living opening up to a world of renewed curiosity and long-awaited freedom. James makes money management exciting, envisioning a world where you can swap currency charges for curries. Ready for a post-pandemic world where you're free to travel wherever you please with no limits thanks to Wise.

The London-based illustrator, animator and filmmaker continues his personal quest to put a smile on your face! Off the back of his work with Dua Lipa, Camden Town Brewery and E4, James adds another impressive film to the catalogue.

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Director: James Papper

Producer: Sam Hope

Design: Guy Field

Storyboard: Jacob Merrick-Wolf

2D Animation: Freddie Griffiths, Sheetal Thankey, Christine Jaudoin, Katie Spangenberg, Peter Chownsmith, Eloise Garlick

AFX Compositing: Harry Davidson, Jonathan Gallagher

Sound : Owen Griffiths

Agency: Saatchi & Saatchi London

Agency Producer: Josephine Roloff

Creatives: Tobias Tercic & Hernan Dietrich

Creative Director: Scott Bradley

Genres: Animation, Comedy

Categories: Credit cards, Finance

Blink / Blinkink, Fri, 10 Sep 2021 11:38:00 GMT