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Visa's 2nd Sochi Ad with Freeskier Yater-Wallace

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BBDO New York launches latest spot in 'Everywhere you want to be' campaign

Visa's 2nd Sochi Ad with Freeskier Yater-Wallace

With the Sochi 2014 Olympic Winter Games beginning at the weekend, Visa has launched its latest Olympic-themed spot from its “Everywhere you want to be” campaign.  The spot debuted during coverage of Opening Ceremony. 

The film, created with creative agency partner BBDO New York, features Team Visa freeskier and first-time Olympian Torin Yater-Wallace, skiing on a mountain alone at night. Through its Olympic-themed advertising, and the stories of its Team Visa athletes, Visa is encouraging consumers to imagine their own “everywhere,” or the aspirational place they want to be in life.  Torin’s “everywhere” is getting away from it all—the crowds, the cameras, the concerns of competing for the Olympics, so that he can enjoy doing what he loves.


Agency: BBDO New York

Client: Visa

Title: “Night Swim”


CCO, Worldwide: David Lubars

Executive Creative Director: Toygar Bazarkaya   

Creative Director: Lew Willig

ACD/Copywriter: Alessandro Fruscella

Executive Producer: Tom Sann


Senior Account Director: Olivia Farr 

Account Supervisor: Josh Goodman


Prod Company: Epoch Films

Director: Martin DeThurah

Director of Photography: Kasper Tuxen

Executive Producer: Melissa Culigan

Producer: Jett Steiger

Production Designer: Elliot Hostetter


Edit House: The Whitehouse

Editor: Adam Marshall

Assistant Editor: Nate Katz

Producer: Melanie Klien

Executive Producer: Lauren Hertzberg


Music and Sound House: Machine Head

Exec Producer: Patty Chow Dewey

Sound Design/Creative Director: Stephen Dewey

Composer: Gregory Jenkins

Additional Composer: Kip Smedley


Mix Company: Sonic Union

Mixer: Steve Rosen


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Genres: People, Scenic, Visual VFX, Dialogue

Categories: Credit cards, Finance

BBDO New York, Mon, 10 Feb 2014 17:00:52 GMT