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Virgin Mobile Sizzles With New 'Hothouse' Campaign

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Created by BBH London, the campaign dramatises the hot deals customers can get from the mobile service provider

Virgin Mobile Sizzles With New 'Hothouse' Campaign

Virgin Mobile is today launching a new campaign that brings to life the benefits of its service and incredible deals.

Created by BBH London, “Hothouse” will run from September to the end of January across TV, print, radio, online and customer comms, and is led by a TV ad which launches on Wednesday 5 September at 08:15 on C4.

“Hothouse” is an evolution of Virgin Mobile’s “Red Hot” campaign, and dramatises the amazing value customers can get. From the UK’s lowest monthly price on popular handsets to monthly Data Rollover, the concept behind the campaign is that nothing leaves Virgin Mobile’s ‘Hothouse’ without being a sizzling hot deal.


The TV ad, produced by Jelly, takes viewers on a handset’s journey through the ‘Hothouse’, accumulating Virgin Mobile’s amazing benefits along the way. The film uses striking animations of make-believe devices, such as the pepper spray breathing dragonators, to depict Virgin Mobile’s hottest deals through the playful concept of a ‘Charlie and the Chilli Factory’ style visual.

Cilesta Van Doorn, Director of Marketing at Virgin Mobile, said: “Virgin Mobile has a history of going the extra mile to give our customers the hottest deals. From being the first UK provider to offer data-free WhatsApp and Facebook Messenger to offering the UK’s lowest monthly prices on a range of top handsets, we’re spicing things up. Our new ‘Hothouse’ campaign captures exactly what makes our deals so hot.”

The campaign is rooted in Virgin Mobile’s core values and highlights the benefits customers can enjoy from superfast 4G speeds and 99% population coverage to Data Rollover and Data-free WhatsApp, Facebook and Twitter as standard. The film demonstrates Virgin Mobile’s commitment to providing its customers with great deals at fantastic value.

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Client

Advertiser: Virgin Media

Director of Marketing: Cilesta Van Doorn

Senior Marketing Manager: Katie Kinchin Smith

Digital Agency

Strategist: Ed Kurland

Creative Agency

Creative Agency: BBH London

Strategy Director: Richard Madden

Campaign Manager: Lauren Dean

Print Producer: Sarah Knight

Account Lead: Holly Ripper

Film Producer: Spru Rowland

Production Company

Production Company: Jelly

Executive Producer: Sue Loughlin

Director: Design Lad/Kitchen

Senior Producer: Kavita Daggar

Design: Design Lad (Matt Wood)

Music

Sound Design & Mix: George Castle @ Grand Central Recording Studio

Animation

Animation Company: Kitchen

Managing Director: Jeff Dodds (Mobile)

Genres: People

Categories: Utilities, Mobile Network

BBH London, Wed, 05 Sep 2018 09:43:00 GMT