Thu, 19 Aug 2021 12:18:18 GMT
Virgin Media is offering its customers a festival line-up of must-have prizes, money-can’t-buy experiences and all the music tech they need to get their jam on this summer in a new customer campaign.
The ‘Summer Jams’ online campaign, created and devised by RAPP, sees a carefully curated list of incredible prizes and music experiences given away each week – from VIP tickets to see Lorde in Berlin to a sequin-studded trip aboard a Virgin Voyage to see Elton John perform in Miami.
And that’s just the headline prizes – the support acts include hundreds of speakers, Sony soundbars, Beats headphones, Ticketmaster tickets and passes to exclusive club nights.
The campaign follows the brand’s recent focus on the connective power of music with its latest ‘Faster Brings us Closer’ ad, and takes on a different musical theme – pop, indie, house and rock – each week accompanied by a unique take on the logo and visuals. The ‘Summer Jams’ visual identity, also created by RAPP, is musical to its core and inspired by the science of visualising soundwaves. Abstract sound bars serve as a backdrop to the executions.
Virgin Media is also donating £50,000 to Nordoff Robbins, a music therapy charity who believe in the value of music for all people in society. They use music therapy and the power of music to bring out people’s potential, regardless of disability, illness or social exclusion. The charity will use the funding to enable their music therapists to connect with even more people across the country.
Simon Groves, director of brand and marketing at Virgin Media O2, said: “Our Summer Jams campaign is taking centre stage with the hottest tickets in town plus an array of the latest tech to offer Virgin Media customers an unrivalled line-up of incredible prizes.
“We’re proudly supporting Nordoff Robins, helping their music therapists to connect with more people across the country so they can experience the power of music.”
Matt Mitchell, creative director at RAPP UK, said: “After a year of missed shows and cancelled festivals it’s been great working with Virgin Media to treat their customers (and their friends) to some seriously cool musical experiences.
“There’s been an incredible effort, and respect for musical heritage, by the teams at both Rapp and Virgin Media to craft an ever-evolving visual identity that captures the energy of the music we all love.”
The campaign launches across social media, Virgin Media’s media channels, including TV, web and app, and email and will run for six weeks.
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Head of Customer Marketing, Virgin Media: Hannah Shepherd
Senior Campaign Manager, Virgin Media: Bijal Parmar
Campaign Manager, Virgin Media: Amanda Jones
Campaign Manager, Virgin Media: Ben Jobson
Creative Director , RAPP: Adam Rolfe, Jason Cascarina
Associate Creative Director, RAPP: Matt Seccombe, Matt Mitchell
Creative, RAPP: Josh Fidell & Bella Owen
Snr Strategist, RAPP: Kevin McCarthy
Copywriter, RAPP: Jade Thomson
Managing Partner, RAPP: Vicky Gelling
Head of Customer Experience, RAPP: Caroline Parkes
Senior Account Director, RAPP: Alex Jardine
Account Manager, RAPP: Justin Baker
Project Manager, RAPP: Hazel Wilson & Becky Yates
Design, RAPP: James Norton, Tristan Povey, James Norton, Tristan Povey, Pawel Rosinski, Julian Martinez-Milla, Raph Oselle
Motion Design, RAPP: Abhi Kamalanathan, Louise Crockford and Mike Ashburner
Web Front End Developer, ITG: Aaron White
Head of Front End Development, ITG: Joe Waghorn
Project Manager, ITG: Nasrin Begum
QC, ITG: Megan Thomas
Front end Developer, ITG: Rebecca Roy, James Bates
Senior Marketing Automation Technical Lead, ITG: Jon Gould
Marketing Automation Specialist, ITG: Hope Abii, Paul Stocker, Marcus Wan
Strategic Account Director, ITG: Sheryl Gannaway
Account Director, ITG: Amy Wilson
Account Director, Destin8: Claire Smith
Senior Account Manager, Destin8: Gaby Pugh, Leanne Wilson
Categories: Mobile Network, UtilitiesRAPP, Thu, 19 Aug 2021 12:18:18 GMT