Creative in association withGear Seven

Virgin Media's 'Summer Jams' Offers Star-studded Line-up of Music and VIP Ticket Giveaways

Advertising Agency
London, UK
Customer campaign from RAPP features a curated list of prizes and experiences available for customers

Virgin Media is offering its customers a festival line-up of must-have prizes, money-can’t-buy experiences and all the music tech they need to get their jam on this summer in a new customer campaign.

The ‘Summer Jams’ online campaign, created and devised by RAPP, sees a carefully curated list of incredible prizes and music experiences given away each week – from VIP tickets to see Lorde in Berlin to a sequin-studded trip aboard a Virgin Voyage to see Elton John perform in Miami.

And that’s just the headline prizes – the support acts include hundreds of speakers, Sony soundbars, Beats headphones, Ticketmaster tickets and passes to exclusive club nights.

The campaign follows the brand’s recent focus on the connective power of music with its latest ‘Faster Brings us Closer’ ad, and takes on a different musical theme – pop, indie, house and rock – each week accompanied by a unique take on the logo and visuals. The ‘Summer Jams’ visual identity, also created by RAPP, is musical to its core and inspired by the science of visualising soundwaves. Abstract sound bars serve as a backdrop to the executions.

Virgin Media is also donating £50,000 to Nordoff Robbins, a music therapy charity who believe in the value of music for all people in society. They use music therapy and the power of music to bring out people’s potential, regardless of disability, illness or social exclusion. The charity will use the funding to enable their music therapists to connect with even more people across the country.

Simon Groves, director of brand and marketing at Virgin Media O2, said: “Our Summer Jams campaign is taking centre stage with the hottest tickets in town plus an array of the latest tech to offer Virgin Media customers an unrivalled line-up of incredible prizes.

“We’re proudly supporting Nordoff Robins, helping their music therapists to connect with more people across the country so they can experience the power of music.”

Matt Mitchell, creative director at RAPP UK, said: “After a year of missed shows and cancelled festivals it’s been great working with Virgin Media to treat their customers (and their friends) to some seriously cool musical experiences. 

“There’s been an incredible effort, and respect for musical heritage, by the teams at both Rapp and Virgin Media to craft an ever-evolving visual identity that captures the energy of the music we all love.”

The campaign launches across social media, Virgin Media’s media channels, including TV, web and app, and email and will run for six weeks.

Work from RAPP
Long Story
The Life Saving One
Ann Summers