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Virgin Media Ireland Vows to ‘Bring on Amazing’ with Major Campaign for TV 360

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Virgin Media Ireland brings televisions on a journey of rejuvenation with the help of Antidote Films and Publicis Dublin
Virgin Media Ireland Vows to ‘Bring on Amazing’ with Major Campaign for TV 360

As its largest integrated marketing campaign, Virgin Media Ireland’s launch of the new Virgin TV 360 platform brings an exuberant commercial showing how the possibilities of television vastly exceed our imagination.

Created by Publicis Dublin and brought to life by Antidote’s freshly signed director, Nick Roney, we see a humble television in a family home devoid of colour and energy - perhaps not unlike a lot of homes in the current climate - in need of rejuvenation. A Dorothy-like whisk into technicolour lands the television at the Virgin Media Wellness Retreat for TV where it undertakes a number of treatments such as HD massages and expressive movement before becoming the extraordinary television every family deserves. The family are literally blown away by their new Virgin Media TV platform as Philip Oakey and Giorgio Moroder’s ‘Together in Electric Dreams’ crescendos, the '80s hit acting as a reminder of the link between technology and endless possibilities.

Succession’s Brian Cox delivers the final line ‘Bring on Amazing’, Virgin Media Ireland’s tagline for this ambitious campaign. Roney’s extravagant vision, alongside photography by Marc Gomez Del Moral, makes this commercial both visually stunning and epic.

According to director at Publicis Dublin, Jimmy Murphy, the aim of this commercial was to 'create a world that is as disruptive and amazing as the product' which strives to give customers the highest standard of television experience. 

Antidote’s executive producer, Andrew Freedman, commented: “This has been a really fun partnership with Publicis Dublin and Virgin Media Ireland. There has been no shortage of ambition and we were delighted to be able to bring this to life”


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Client

Advertiser: Virgin Media Ireland

Head of Brand & Marketing: Niamh O’Driscoll

Senior Marcoms Manager: Fiona Mahon

Campaign Manager: Margaret Mahony

Creative Agency

Creative Agency: Publicis Dublin

Board Creative Director: Ger Roe

Executive Creative Director: Ronan Nulty

Creative team: Ger Roe, Ronan Nulty

Head of Strategic Planning: Chloe Hanratty

Head of production: Niamh Skelly

Business Director: Jimmy, Murphy

Client Service Executives: Michelle Fadden, Claire Herbert

Other credits. Senior Copywriter: Peter Dobbyn

Strategic planner: Niamh O'Shaughnessy

Production Company

Production Company: Antidote

Director: Nick Roney

Producer: Andrew Freedman, Dulcie Kellet

Production Service

Production Service Company: 2332

Post Production / VFX

Post Production Company: Nineteentwenty

Sound Design: Echolab

Voice over artist: Brian Cox

Music: Together in Electric Dreams, Phil Oakey and Giorgio Moroder

Music: Edit

Music licensing: Theodore

Genres: Storytelling

Categories: Utilities, Cable / Satellite TV

Antidote, Mon, 12 Oct 2020 08:30:57 GMT