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Virgin Media Ireland Ask ‘What About the Future?’ in Pursuit of Broadband Impeccability 

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Antidote Films and Publicis Dublin create this vibrant campaign into Virgin Media Ireland’s relentless journey for broadband built for a tech-savvy future

Virgin Media Ireland Ask ‘What About the Future?’ in Pursuit of Broadband Impeccability 

Virgin Media’s brand new integrated marketing campaign shows their pursuit for broadband superiority as they tackle anything the future might have in store. 

Following on from the incredibly successful campaign for Virgin Media TV 360 in 2020, this commercial is a stunning collaboration between Antidote Films and Publicis Dublin, directed once again by Antidote’s visionary director, Nick Roney. 

In this visually epic ad, we find three young, zany Virgin Media techs experimenting with broadband speed in Virgin Media’s Extraordinary Broadband Lab. The speed is perfect for the present day and its challenges… but what about the future? Our techs jump through time, hilariously aging and adapting to the new tech of the future - a promise to always be chasing that top level of reliability. Depeche Mode’s 80s hit ‘I Just Can’t Get Enough’ serves as the musical backdrop, highlighting once again that these techs will stop at nothing to perfect their broadband. 

A fitting commercial in current circumstances with working from home the norm for a large section of workers and broadband being the tie to keep connections and communication alive as restrictions are in place. 

An incredibly talented storyteller, Nick Roney has created a world of possibility for what the future of our own homes may look like and alongside director of photography, Marc Gomez del Moral, has made this prediction both visually stunning and epic. 

Antidote’s executive producer, Andrew Freedman, commented: “It’s been brilliant to work once again with Publicis Dublin and Virgin Media Ireland on another ambitious film. The drive for excellence with this team is ever present and I’m delighted we were able to bring this vision to life.”


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AGENCY 

AGENCY: Publicis Dublin 

BOARD CREATIVE DIRECTOR: Ger Roe 

EXECUTIVE CREATIVE DIRECTOR: Ronan Nulty 

CREATIVE TEAM: Ronan Nulty, Ger Roe 

HEAD OF STRATEGIC PLANNING: Chloe Hanratty 

HEAD OF PRODUCTION: Niamh Skelly 

BUSINESS DIRECTOR: Jimmy Murphy 

SENIOR ACCOUNT DIRECTOR: Sinead Dennis 

SENIOR ACCOUNT MANAGER: Michelle Fadden 

ACCOUNT EXECUTIVE: Alana Ryan 

CLIENT 

CLIENTS: Virgin media Ireland 

HEAD OF BRAND & MARKETING: Niamh O’Driscoll 

SENIOR MARCOMS MANAGER: Fiona Mahon 

CAMPAIGN MANAGER: Margaret Mahony 

PRODUCTION 

PRODUCTION COMPANY: Antidote 

DIRECTOR: Nick Roney 

DOP: Marc Gomez Del Moral 

PRODUCERS: Andrew Freedman and Katie Lambert 

PRODUCTION SERVICE COMPANY: 23/32 

EDITOR: Darren Baldwin, Final Cut 

POST PRODUCTION 

POST PRODUCTION: Mathematic Paris 

SOUND DESIGN: Gavin Little, Echolab

VOICE OVER ARTIST: Brian Cox 

MUSIC: Depeche Mode ‘Just Can’t Get Enough’ 

MUSIC LICENSING: Theodore

Categories: Utilities, Mobile Network

Antidote, Wed, 19 May 2021 14:21:15 GMT