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Virgin Media Celebrates Romantic Connections in Morale-Boosting Integrated Campaign

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With adam&everywhereDDB, the third instalment of ‘Stay connected’ campaign comes after Virgin Media pivoted strategy in response to lockdown
Virgin Media Celebrates Romantic Connections in Morale-Boosting Integrated Campaign
Virgin Media has shared new campaign 'Stay in love, stay connected’, featuring timeless stories of romantic connections retold in today’s world. From cat selfies, to virtual musical duets, to falling asleep together on a video call – dating is depicted in the digital era through a series of real-life inspired snapshots, to the upbeat soundtrack of Carly Rae Jepsen’s ‘I really like you’.

Virgin Media’s latest TV film, created by adam&everywhereDDB, will air for the first time tonight (Friday 4 September) during Coronation Street on ITV. With media planned and bought by Manning Gottlieb OMD, the film will be supported by OOH, radio, and digital media which bring to life how Virgin Media speeds enable instant connection.


The campaign is the third instalment of the morale-boosting ‘Stay connected’ platform, after Virgin Media swiftly pivoted its strategy at the beginning of lockdown to lift the nation’s spirits and highlight the importance of staying connected during uncertain times. 


Cilesta Van Doorn, executive director of brand and marketing at Virgin Media, said: “For our latest campaign, we have again put our purpose right at the centre of our creative. Building connections that really matter is why we exist at Virgin Media and that’s the heart of the story. By tapping into the new normal and the accelerated importance of staying connected, our new film shows a series of relationships blossom online and the evolving role that tech has in helping people find love, and stay in love. We’ve enjoyed bringing to life those classic butterfly-in-stomach moments and first-date sparks through a modern lens.”


Creative director at adam&eveDDB, Paul Knott, added: “This was our third instalment of the Stay Connected series, where we looked to transition away from a UGC-only approach. Instead, we put the focus back on shooting the scenes, albeit with the current restrictions in place.”

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Client

Client: Virgin Media

Project/Campaign name: Stay in love, stay connected

Brand & Marketing Executive Director: Cilesta Van Doorn

Head of Advertising: Sam Codrington

Senior Campaign Manager: Sophie Buxton and Chris Hughes

Campaign Manager: Sam Miao

Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director/s: Tim Vance and Paul Knott

Agency producers: Brittany Littlewood and Charles Woodall

Planners: Claire Strickett and Paulina Thompson

Joint CEO: Tammy Einav

Managing Partner: Sam LeCoeur

Business Director: Pip Shepherd

Account Director: Cat Thomas

Account Executive: Olivia Rose

Business Affairs: Gemma Davies

Design Agency: King Henry

Designer/Typographer: Alex Fairman and Carl Warren

Media agency

Media Agency: Manning Gottlieb OMD

Executive Director: Glenn Burchnall

Head of Planning: Kat Broomhead

Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders

Production

Production Company: new-land

Producer: Mikey Levelle

Director: Joanna Nordahl

D.O.P: David Wright

Editing Company: TenThree

Editor: Chris Roebuck

Online: Untold Studios

Online Producer: Lauren Oldfield

Lead 2D Artist: George Rockliffe

Grade: Company 3

Grade Producer: Alexandra Lubrano

Colourist: Sofie Borup

Music Supervisor: Tom Stanford at Theodore Music

Audio Post Production: Phil Bolland at Factory Studios

Soundtrack name and composer: Carly Rae Jepsen ‘I Really Like You’ (Carly Rae Jepsen, Jacob Hindlin & Peter Svensson)

Categories: Internet, Utilities

adam&eveDDB, Fri, 04 Sep 2020 15:55:46 GMT