Virgin Media Celebrates Romantic Connections in Morale-Boosting Integrated Campaign

Virgin Media has shared new campaign 'Stay in love, stay connected’, featuring timeless stories of romantic connections retold in today’s world. From cat selfies, to virtual musical duets, to falling asleep together on a video call – dating is depicted in the digital era through a series of real-life inspired snapshots, to the upbeat soundtrack of Carly Rae Jepsen’s ‘I really like you’.

Virgin Media’s latest TV film, created by adam&everywhereDDB, will air for the first time tonight (Friday 4 September) during Coronation Street on ITV. With media planned and bought by Manning Gottlieb OMD, the film will be supported by OOH, radio, and digital media which bring to life how Virgin Media speeds enable instant connection.

The campaign is the third instalment of the morale-boosting ‘Stay connected’ platform, after Virgin Media swiftly pivoted its strategy at the beginning of lockdown to lift the nation’s spirits and highlight the importance of staying connected during uncertain times. 

Cilesta Van Doorn, executive director of brand and marketing at Virgin Media, said: “For our latest campaign, we have again put our purpose right at the centre of our creative. Building connections that really matter is why we exist at Virgin Media and that’s the heart of the story. By tapping into the new normal and the accelerated importance of staying connected, our new film shows a series of relationships blossom online and the evolving role that tech has in helping people find love, and stay in love. We’ve enjoyed bringing to life those classic butterfly-in-stomach moments and first-date sparks through a modern lens.”

Creative director at adam&eveDDB, Paul Knott, added: “This was our third instalment of the Stay Connected series, where we looked to transition away from a UGC-only approach. Instead, we put the focus back on shooting the scenes, albeit with the current restrictions in place.”