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Virgin Media Brings the Red Carpet to Fans at Home for the 2019 TV BAFTAs

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RAPP gets fans closer to the action with immersive red carpet experience

Virgin Media Brings the Red Carpet to Fans at Home for the 2019 TV BAFTAs

Virgin Media gave TV fans a unique glimpse of this year’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to next year’s BAFTA TV Awards.

As part of its sponsorship of the Virgin Media BAFTAs, Virgin Media used innovative 360 technology to capture the action from every corner of the red carpet – giving thousands of TV fans the chance to get closer to the glitz and glamour than ever before. Three 360 cameras were positioned along the red carpet to create an immersive view with live commentary from TV favourites Scarlett Moffatt and Tom Read Wilson.

Inspired by the pivotal role TV viewers have played in the television revolution, Virgin Media used Google Cardboard VR headsets to give TV fans a live, virtual walk along the red carpet, all from the comfort of their sofas – the ultimate ‘staying in-in’ experience. Virgin Media customers who received the Google cardboard and VR headset were able to enjoy unprecedented access to the red carpet via their mobile. Scanning the QR code brought users to the Virgin Media YouTube channel where they could livestream a complete 360 VR red carpet experience by placing their mobile devices in the Google cardboard.

Virgin Media also created RoboPap, a fully robotic camera arm which was placed in the midst of the red carpet buzz, to capture high definition photos of guests as they arrived and content that was livestreamed for viewers on Virgin Media’s social channels. RoboPap is designed around the world’s fastest Cinebot – used across music videos and Hollywood films for precise camera moves at ultra-high speeds. Virgin Media’s unique twist on this technology meant that RoboPap can make noises and engage with guests as it takes their photos. 

This immersive red carpet experience for TV fans watching at home doesn’t end there. Those watching via the 360 live stream also have the chance of winning tickets to next year’s BAFTA TV Awards via an interactive competition live from the red carpet. To enter the competition viewers simply need to spot letters hidden within the stream and comment on Virgin Media’s Twitter post when they complete the hidden word.

Sid Gordon, Creative Director at RAPP UK said, “We’re proud to continue to evolve the red-carpet experience for viewers and the stars alike. No more canned questions and basic hand-on-hips posing—we are bringing authenticity from the top of the red carpet all the way to the door for our customers through a revolutionary, immersive experience.”

All interactive content ran on Virgin Media’s Instagram, Facebook and Twitter channels.

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Creative Agency

Creative Agency: RAPP

Categories: Media and Entertainment, TV and Radio

RAPP, Mon, 13 May 2019 14:59:59 GMT