Virgin Hotels Brings Unstoppable Spirit to Las Vegas in Spot from OH Partners

Virgin Hotels Las Vegas is officially opening today, March 25th, 2021. To introduce the property to the market, Virgin Hotels Las Vegas worked with Arizona-based full service agency OH Partners to develop a launch campaign, 'Us. Unstoppable', the first spot in a two-part series bringing to life the Virgin Las Vegas vision to promote the opening. 

The launch campaign’s cornerstone is a broadcast spot that features a fabulous drag queen leading the brand’s iconic double decker bus along a desert journey through Nevada before arriving in the city with a rag tag group of partiers who are searching for a Las Vegas experience that’s delightfully different and surprising - in true Virgin style, unlike anything else. Based on the insight that 79% of prior visitors have a “been there, done that” attitude for the city, Virgin Hotels Las Vegas’ promises to deliver Vegas differently — and do it in a way that charms the pants off its guests. A follow-up spot that sees the group arriving at the property itself is currently in development, to be launched 30 – 45 days after the grand opening. 

“When introducing Virgin to Las Vegas, it was important to develop a compelling, magnetic and cohesive brand campaign that is synonymous with the legendary Virgin Brand,” said Doug Carrillo, chief marketing officer, Virgin Hotels.