Agency to embody music, innovation, sustainability and inclusivity into music festival comms
Virgin Fest, Virgin’s live music festival experience and latest venture in the United States, just revealed its much anticipated lineup and is now announcing its new agency partner. Elephant, known for its work with Apple and Beats by Dre, has been selected to create event communications for the festival, beginning with the design of the Lineup poster featuring headliners: Lizzo, A$AP Rocky, Anderson.Paak, Ellie Goulding and many more.
At its core, Virgin Fest is built upon a simple principle, 'All Are Welcome'. Building on this mission, the event will weave music, innovation, sustainability and inclusivity together along with revolutionary technology and quintessential Virgin brand moments. Elephant’s approach to the experiential festival’s brand communications embody this spirit, combining the convening nature of the Virgin brand within the LA community.
Jason Felts, CEO of Virgin Fest, says: “Virgin Fest set out to create the music festival of tomorrow, today. In order to bring that ambition to life, we needed a creative agency that truly understands the future of the human experience and how to bring its many touch points together seamlessly. We selected Elephant because they live and breathe this and have their finger on the pulse of culture — especially in LA.”
Eric Moore, CEO at Elephant, adds: “Elephant could not be more excited to join forces with Virgin Fest, to launch Virgin Fest LA. The moment we learned the mission at the core of Virgin’s new experiential festival, we knew we wanted to be a part of it. As with all Virgin brands, Virgin Fest puts people and experience at the center, which is fundamentally aligned to our mission at Elephant: create value for companies, by creating value for people.”
“The moment we engaged with the Virgin Fest team there was tremendous energy that really motivated us to explore a wide range of ideas," adds Elephant executive creative director, Chris May. "The brief was to create something truly unique that defines the spirit of the brand going forward while also representing its core values of innovation, inclusivity and sustainability. The work celebrates all of this, with a healthy dose of color, playful illustration and a typographic style that lets the lineup really pop.”
Virgin Fest will take place June 6-7, 2020 at two iconic Southern California venues: Exposition Park and the Banc of California Stadium. Both outdoor venues boast multiple stages for the optimal multi-day festival experience.