Virgin Australia Picks DDB Sydney as New Creative Agency
Appointment follows a competitive pitch process.
Virgin Australia has announced that it has appointed DDB Sydney as its creative agency, following an extensive pitch process.
Innes Kingsmill, chief marketing officer, Virgin Australia: "DDB was
selected on the strength of a standout response to our brief, including
its ability to capture the essence of the Virgin Australia brand and
demonstrating they will be a strong partner ready to hit the ground
running. The overall calibre of ideas and thinking presented during the
process was world-class and we'd like to thank the other agencies
involved for their time and creativity."
Says Nicole Taylor,
managing director, DDB Sydney: "We had a very inspiring brief from
Virgin Australia and are excited to have created a famous idea that is
emotionally charged and capable of impacting the full Virgin Australia
experience, not just the advertising. It's the right idea for the right
time for Virgin Australia.
"DDB looks forward to an enduring and successful relationship with Innes and the Virgin Australia business."view more - Hires, Wins & BusinessDDB Sydney, Fri, 09 Jun 2017 03:09:07 GMT