Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Virgin Australia Highlights Various Product Offerings in Latest Campaign via DDB Sydney

Creative 162 Add to collection

Campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice

Virgin Australia Highlights Various Product Offerings in Latest Campaign via DDB Sydney

Virgin Australia has revealed a new product campaign that re-claims its playful roots, created by DDB Sydney.

The campaign launches with three charming product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.

To support the new TVCs, Virgin Australia is also launching a significant digital, social and radio campaign that introduces a bold and simple new visual identity and reflects a similar playful tone.


The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.

Says Michael Nearhos, marketing director, Virgin Australia: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience. And the best part is this is just the start of an exciting new period for our communications.”


Says Tara Ford, ECD, DDB Sydney: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work. We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Animation: Blockhead

Director: Paul Middleditch

Executive Producer: Peter Masterton

Music Composer: Ramesh Sathiah

Offline Editor: Peter Barton

Post Production: The Editors

Production Company: Plaza Films

Sound: Song Zu

Sound Engineer: Abigail Sie

Creative Agency

Account Director: Tom Nowlan

Art Director: Anna Paine

Chief Creative Officer: Ben Welsh

Copywriter: Owen Bryson

Creative Agency: DDB Sydney

Creative Partner: David Jackson

Designers: Tim Prosser, Paul Jansen

Executive Creative Director: Tara Ford

Managing Partner: Kate Sheppard

Media Agency: Carat

Project Director: Casey Machen

Senior Account Director: Claire Hynes

Senior Account Executive: Ciara Moloney

Senior Planner: James Davis

TV Producer: Tash Johnson

Genres: Comedy

Categories: Airlines, Travel

DDB Sydney, Mon, 25 Mar 2019 02:59:30 GMT