Mon, 25 Mar 2019 02:59:30 GMT
Virgin Australia has revealed a new product campaign that re-claims its playful roots, created by DDB Sydney.
The campaign launches with three charming product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.
To support the new TVCs, Virgin Australia is also launching a significant digital, social and radio campaign that introduces a bold and simple new visual identity and reflects a similar playful tone.
The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.
Says Michael Nearhos, marketing director, Virgin Australia: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience. And the best part is this is just the start of an exciting new period for our communications.”
Says Tara Ford, ECD, DDB Sydney: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work. We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”view more - Creative
Director: Paul Middleditch
Executive Producer: Peter Masterton
Music Composer: Ramesh Sathiah
Offline Editor: Peter Barton
Post Production: The Editors
Production Company: Plaza Films
Sound: Song Zu
Sound Engineer: Abigail Sie
Account Director: Tom Nowlan
Art Director: Anna Paine
Chief Creative Officer: Ben Welsh
Copywriter: Owen Bryson
Creative Agency: DDB Sydney
Creative Partner: David Jackson
Designers: Tim Prosser, Paul Jansen
Executive Creative Director: Tara Ford
Managing Partner: Kate Sheppard
Media Agency: Carat
Project Director: Casey Machen
Senior Account Director: Claire Hynes
Senior Account Executive: Ciara Moloney
Senior Planner: James Davis
TV Producer: Tash Johnson
Categories: Airlines, TravelDDB Sydney, Mon, 25 Mar 2019 02:59:30 GMT