Peach
dlmdd
adstars
I Like Music
Electriclime gif
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Virgin Atlantic Invites You to 'See The World Differently' in Campaign from Lucky Generals

Creative 309 Add to collection

Biscuit's Ben Strebel directs colourful TV ad

Virgin Atlantic Invites You to 'See The World Differently' in Campaign from Lucky Generals

Virgin Atlantic is inviting viewers 'See The World Differently' in its latest campaign from Lucky Generals.

The campaign - which introduces the new endline - acknowledges the travel industry is entering a new era. 

The campaign will launch with a gloriously colourful 60-second TV ad directed by Ben Strebel at Biscuit. The film focuses on a group of charismatic characters through from the airport to aboard the plane. Customers and crew alike joyfully do their own thing, set to the song 'I am what I am': a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird

The campaign will champion the rich individuality of the airline’s people and customers, building on research that travellers find most airlines’ crew to be impersonal in their service. 

There will also be a print campaign made up of beautifully rich shots of Virgin Atlantic crew and customers, with lines championing their individuality. These include a confident businesswoman saying “I am my own captain”, a family arriving for their holiday saying “A crew like no other” and a female Captain with the line “Born to fly”.   

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling

Categories: Travel, Airlines

Lucky Generals, Thu, 14 Apr 2022 11:37:15 GMT