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Virgin Atlantic and Virgin Holidays Join Forces with Proximity London


Up, up and away as Virgin Atlantic appoints Proximity, following sister brand Virgin Holidays

Virgin Atlantic and  Virgin Holidays Join Forces with Proximity London
As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin Holidays who appointed the agency in 2016. This follows a process informed by Creativebrief. 

Proximity will be tasked with putting the brands shared customers at the heart of their communication strategies for flights, holidays and the Flying Club loyalty programme. 

The work will encompass strategy for comms, data and tech, CRM and creative. This streamlined, strategic agency role signals a departure from previous relationships as both organisations seek to bring more of its campaign implementation in-house.

The age of the customer is officially here and for a customer obsessed organisation such as ourselves, this appointment is critical for the airlines future success.  Whilst we adopt new martech and develop our in-house capabilities, Proximity are the perfect partner to support our customer engagement ambitions. The team at Proximity went above and beyond throughout the pitch process and I fell head over heels for their passion for our brand and CRM.” Michelle Robinson, Senior Manager CRM & Analytics, Virgin Atlantic Airways

“It was an incredibly close pitch, but it was Proximity’s strong strategic response to our business problems made them stand out. We look forward to working even closer with our sister brand.” Saul Lopes, Strategic Insights & Loyalty Manager, Virgin Holidays

“After working with Virgin Holidays for the last year and doing some great work for their pre-departure/sale comms it’s amazing to be able to build on this with Virgin Atlantic and Flying Club. The team can’t wait to get stuck in.” Mike Dodds, MD Europe, Proximity London

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Categories: Airlines, Travel

Proximity Worldwide, Thu, 04 May 2017 14:52:41 GMT