Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Virgin Atlantic Airways Appoints Figliulo&Partners

Hires, Wins & Business 0 Add to collection

Agency tasked to launch new global campaign 'Let it Fly' in the US

Virgin Atlantic Airways Appoints Figliulo&Partners

Virgin Atlantic Airways has named New York-based Figliulo&Partners as its North American creative agency.

Richard Branson’s transatlantic airline, which flies from 12 gateways in the US to London and beyond, embarked on a search for a new agency last September. The review was run through agency intelligence provider creativebrief.com. As part of a highly competitive pitch process, Figliulo&Partners was tasked with creating a media neutral strategy to launch Virgin Atlantic’s new global campaign “Let it Fly” in the US, with heavy focus on digital.

“While we were highly impressed with all of the ideas presented to us during the review process, F&P really stood out with their exemplary strategic thinking,” said Simon Bradley, Vice President of Marketing, North America, Virgin Atlantic. “F&P is uniquely positioned in the industry, having big creative experience coupled with the entrepreneurial spirit of a boutique. We feel confident that their collaborative, agile, and data-driven approach is exactly what we need to drive our brand forward.”

Judith Carr-Rodriguez, founding partner and president of Figliulo&Partners, commented: "We think Virgin Atlantic is THE iconic airline. They have such a rich history of creativity and innovation.  We are thrilled to be chosen to work with them to make the brand even stronger here in the US and help build on the solid equity they’ve already established.”

F&P will begin working on the iconic British brand immediately alongside Virgin Atlantic’s existing US agency partners Naked Communications and OMD, as well as lead global agency adam&eveDDB in the UK.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Airlines, Travel

lbbonline.com, Wed, 14 Jan 2015 13:48:31 GMT