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Violeta by Mango Dances to the Cuban Rhythm for 'I Am What I Am' Campaign

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Blur produces the new film that celebrates women who fight against conventional fashion stereotypes
Violeta by Mango Dances to the Cuban Rhythm for 'I Am What I Am' Campaign

Ginesta Guindal has directed the latest spot for Violeta by Mango's spring-summer season, created with McCann Barcelona and produced by Blur. 

The spot, shot in Cartagena de Indias (Colombia), presents a group of women who fight against their limits, leaving behind the stereotypes of beauty still present in conventional women's fashion. These women show themselves as they truly are without any taboo: self confident, fun, and passionate. 'Así soy yo' is part of the 'I am what I am' campaign which this time features Paloma Elsesser - a well known international curvy model - as the key focus. Paloma and her friends dance to a song specifically created for this campaign, also entitled 'Así soy yo'.

Miquel Prohens was director of photography for the shoot, with art direction from Rebeca Piñeres, post-production by Metropolitana and colour from Marc Morató.

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Post Production / VFX

Post Production Company: Metropolitana

Colourist: Marc Morató

Producer: Natascia Bruschetti

Production Company

Production Company: Blur

Executive Producer: Laia Vidal

Director: Ginesta

DOP: Miquel Prohens

Producer: Olga Valiño

Production Service

Production Service Company: Akira Films

Executive Producer: Diana Revelo

Producer: Ana María Mazo


Producer: Natascia Bruschetti

Editor: Tamara Torres

Creative Agency

Creative Agency: McCann


Advertiser: Violeta by Mango

Brand: Violeta by Mango

Genres: Choreography, Fashion & Beauty, Musical

Categories: Clothing and Fashion, Day Wear

Blur, Wed, 24 Apr 2019 10:08:59 GMT