Young & Laramore is launching a new campaign for luxury fittings brand Brizo, which is part of Delta Faucet Company. The Brizo name and collections were first introduced to the market ten years ago and this new campaign marks the brand’s evolution: “Fashion is Brizo. And Brizo is Fashion.” The campaign pushes fashion in unexpected places, like the bathroom and kitchen, and features 3 distinctive fittings designs: the Sotria and Virage Bath Collections, and the Artesso™ Kitchen Collection .
Brizo’s holistic style mantra insists that fashion isn’t just about clothes; it’s about a lifestyle, and that great design changes minds, moods and behavior. Not coincidentally, fashion is an international language, and this campaign will help to support the global expansion for Brizo kitchen and bath products. The campaign will launch on August 12 with a primary focus on print and digital ads. The ads will notably appear in lifestyle and design magazines including Architectural Digest, Elle Décor, Bon Appetite, and Interior Design, reaching designers and fashion-forward consumers and driving home the message that fashion can be found in unsuspecting places. The campaign will also offer a bonus behind-the-scenes video on the making of the print ads that will be available on Brizo social channels for brand fans and key audiences like interior designers, showroom associates, bloggers, etc.
The campaign’s launch coincides with an important milestone in the evolution of the brand: this year is the 10th anniversary of Y&L’s complete rebranding of Delta Faucet Company’s premium brand, originally called Delta Select, and the subsequent birth of the Brizo brand. 11 years ago, Y&L recommended a complete brand overhaul and worked with Delta Faucet Company to rebuild the brand from its DNA to its overall image. As a result, the brand itself is a stellar example of the agency’s full-service philosophy, and provides strong evidence of Y&L’s value as a brand partner worthy of full creative and strategic license.
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Genres: Fashion & Beauty, Luxury
Categories: Bathroom, Home Applianceslbbonline.com, Thu, 14 Aug 2014 11:37:44 GMT