Vinomofo appoints Saatchi & Saatchi Melbourne

Wine site Vinomofo has appointed Saatchi & Saatchi Melbourne as the Australian start-up's creative agency, following an extensive and widely competed strategic and creative pitch.

Vinomofo is not just a retailer, it's a wine experience, by giving consumers an unparalleled offer on curation and value. A hyper-focused quality product selection sourced direct from the best producers enables Vinomofo to harness the buying power of its 400,000 plus wine-loving members to secure exceptional deals.

Andre Eikmeier, co founder and joint CEO at Vinomofo, said the leadership team at Saatchi & Saatchi Melbourne and their understanding of what Vinomofo stands for made the agency the right partner to take the brand's presence to the next level.

Says Eikmeier: "Vinomofo wants everyone to be able to experience good wine - that's our mission. From what we've seen during the past five years in Australia, we believe that more people in Australia will like what we offer - wine lovers and makers alike - and the appointment of our first creative agency is going to help us bring our vision to life, at scale.

"We're pumped to be working with Saatchi & Saatchi Melbourne, not just for the team's creativity, but perhaps more importantly, they showed a real understanding of our business, culture and values. It was important for our team to have a creative partner who can deliver a powerful organising idea, as well as embrace a collaborative partnership."

Mark Cochrane, managing director at Saatchi & Saatchi Melbourne, said the creative synergies of both the client and agency are aligned and should lead to great work.

Says Cochrane: "We are humbled to be joining Andre and Justin's journey and certainly excited by the task of fueling this very progressive brand's growth. Our two collectives of talent have a great fit and a shared ambition, so as a group we can't wait to start collaborating."

(Pictured L-R: Andre Eikmeier, Justin Dry)