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Vin Diesel Leads 'The Brotherhood of Muscle' in Latest Dodge Campaign

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Marc Forster directs punchy new campaign for GSD&M

Vin Diesel Leads 'The Brotherhood of Muscle' in Latest Dodge Campaign

In a new campaign out today, Dodge is celebrating its partnership with global superstar, Vin Diesel. Best known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, the actor is expanding his passion for muscle cars beyond the big screen and partnering with the brand to form “The Brotherhood of Muscle.”

Created in partnership with Austin-based creative agency, GSD&M, the campaign demonstrates Dodge’s fearless attitude and introduces consumers to “The Brotherhood of Muscle” lifestyle of forging ones’ own path. Three ads – Rally Cry, Shephards, and Monsters – show Vin Diesel driving a Dodge Challenger SRT Hellcat, Charger SRT Hellcat or Durango R/T.

“Brotherhood of Muscle” was directed by the acclaimed Marc Forster, the man behind “Monster's Ball,” “Quantum of Solace” and “World War Z.” First and foremost a feature film director, Forster brings the cinematic energy of a James Bond chase scene and the grittiness of the zombie apocalypse to Dodge and its powerful lineup of muscle cars. This campaign marks the first collaboration between Forster and Vin Diesel, who have long known each other but had yet to work on a project together.

The ads will run on broadcast beginning May 1st. To further promote the campaign, Diesel will chat about this experiences driving Dodge vehicles through social content that can be found on his channels.

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Music Production: Woodkid “Run Boy Run”

Sound Design: Stimmung/Gus Koven

Sound Mix: Eleven/Jeff Payne


Edit Company: Union Editorial

Editor: Rob McCool, Einar, Matt Chesse

Post Production / VFX

Executive Producer: James Razzall

Flame Artists: Ryland Bowen-Johnson

Post Production Company: Framestore

Producer: Tom Baker

VFX Supervisor: Michael Ralla

Production Company

Director: Marc Forster

DOP: Adam Richards

Executive Producer: Brad Johns

Partner: Oliver Fuselier

Producer: Lee Trask

Production Company: Tool of North America


Advertiser: Fiat-Chrysler Automobiles

Creative Agency

Account Management: Adrienne Walpole, Christopher Bailey and Lindsey Kuhn

Art Director: Greg Wyatt

Business Affairs Manager: Nancy Espinal

Chief Creative Officer: Jay Russell

Copywriter: Barrett Michael

Creative Agency: GSD&M

Director of Production: Jack Epsteen

Executive Producer: Laura Busino

Group Creative Director: Tim Eger and Tom Hamling

Producer: Dylan Heimbrock

Senior Art Director: Verenice Lopez

Senior Copywriter: Nick Garza

Strategy: Dan Drullinger

Genres: In-camera effects

Categories: Automotive, Cars, Thu, 04 May 2017 08:53:23 GMT